sticky.io Adds Cloud Computing Veteran As Chief Technology Officer

eCommerce subscription management and recurring billing platform sticky.io has named Brett McLaughlin as its new chief technology officer (CTO), according to a Wednesday (Mar. 3) announcement.

“[McLaughlin’s] breadth and depth of product and development expertise will ensure we set an aggressive pace to deliver on the technology and promise to our current and future merchants of deploying world-class, highly scalable and reliable platform solutions,” sticky.io President and CEO Brian Bogosian said in the announcement.

McLaughlin, who has over 20 years of experience in software engineering and cloud computing, now heads up the platform engineering and product workforces at sticky.io.

The executive will oversee the alignment between technology and company goals in his new position, which will report to the chief executive. Furthermore, he will head up a technology workforce to “deliver ambitious outcomes while ensuring platform stability and reliability to maintain optimal customer experiences,” according to the announcement.

“I am impressed with how sticky.io understands purchasing patterns phenomenally well. By being early into the subscription and recurring billing space, we have so much deeper knowledge of how customers use eCommerce beyond those that simply fire off a one-time Amazon purchase,” McLaughlin said in the announcement. “It’s that connection to people and their lives that gets me excited — as does the team, mission and growth potential at sticky.io.”

McLaughlin has assisted six firms in developing data architecture and growing their engineering workforces. He most recently served as CTO of Volusion, where he led the organization in solving the needs of retailers and ecosystem partners. As Element 84’s principal engineer, McLaughlin headed up the team that developed a cloud system for hosting NASA applications and information.

In 2006, McLaughlin wrote his first book, “Java and XML,” which continues to function as a “go-to resource” for using the Java programming language “to parse, transform and consume XML,” according to the announcement.

The news comes as the pandemic has had an instantaneous and significant effect on the state of subscription commerce. “We’ve created a platform that offers flexibility in order management and billing. Those capabilities were in place before the pandemic, but we enhanced certain features to provide for maximum flexibility in an uncertain environment,” Bogosian wrote in PYMNTS’ previous published What Did You Change? eBook.